Sunday, March 16, 2014
Saturday, March 12, 2011
Japan Quake/ Tsunami APPEAL
Many of us are wondering how we can best respond to the devastating news of the earthquakes and tsunami that have hurt especially Fukushima, Miyagi, and Iwate ken. As the computer and television screens pour out images, we can pour out our hearts to the Creator of the Universe to take care of the great nation of Japan.
CRASH Japan, a non-profit established for just a time as this, exists to help victims of disasters. We have experienced people who know the culture and language on the ground ready to assess the situation and then take appropriate action. Please consider how YOU might be able to help right now by giving a donation that will “kick start” our Tokyo based disaster relief initiative.CRASH Japan is strongly endorsed by JEMA (Japan Evangelical Missionary Association) and comes highly recommended by Dale Little, JEMA President. http://crashjapan.com/
24 HOUR FUNDING GOAL: $100,000 (send a donation using one of the following options)Donate via Horizon Christian Fellowship web site (tax deductible receipt provided): https://www.horizonsd.org/donate/index.asp?purpose=japan_earthquake_relief
Donate via PayPal (no tax deductible receipt): http://www.jema.org/joomla15/index.php/component/content/article/57-feature-article/500-japan-tohoku-quak
Donate in Japan via the JEMA postal furikae account:
Account#00130-4-180466 (Please specify "earthquake relief" in the message box.)
Japan Tohoku Earthquake Prayer List
- At 2:46 PM local time, March 11, an 8.8 magnitude earthquake struck Japan off the eastern coast of Miyagi, prefecture. This is the largest recorded earthquake ever to have struck Japan, and the fifth largest recorded earthquake in the world. Even after 36 hours, heavy aftershocks were still being felt throughout northeastern Japan, with no way of knowing how long these aftershocks will continue. Some experts have said that there could be strong aftershocks of up to magnitude level 8 for six months. Please pray that the earthquakes will cease. Pray also for the buildings that survived the initial shock, but are being hammered by the aftershocks. Many buildings still stand, but were weakened, and because of this strong aftershocks are very dangerous.
- The devastation from the initial earthquake was compounded by heavy tsunamis that hammered the east coast. Sendai City was hit the hardest, both by the temblor and the tsunami. Some towns were entirely obliterated by the tsunamis. Thirty-six hours after the initial shock, the tsunami warnings were downgraded to advisories. Please pray that these tsunamis will cease completely, and that people will be able to return home.
- Due to the seismic activity, the ground level in much of coastal Japan actually sank, so sea water that came in during the tsunami is not receding. This is hampering relief efforts. Please pray that relief teams will be able to work safely in these areas.
- Casualty reports are still coming in. The death toll is estimated to exceed 1,300 people. Over a thousand people have been injured. Pray for those who have lost their loved ones. Pray for those who are trapped and injured, as well as those who are missing friends and family.
- In Fukushima Prefecture, two nuclear power plants are under a state of emergency. The reactors are overheating at the number 1 plant, and at the number 2 plant, the reactor pressure has been rising. At the Fukushima number 1 plant, there was an explosion Saturday afternoon, 4 PM local time, injuring four workers. The evacuation around the Fukushima power plant 1 has been expanded to 20 kilometers. Radiation levels at the plant have been measured at 1,051 microsievert. One hour of exposure to that much radiation is the same amount that the average human receives in a year. As of Sunday morning, 9 evacuees from the 20 km radius around the plant had been found with radiation exposure. Please pray that the situation will get under control soon, before anything more serious occurs.
- Pray also for the weather. With radiation being diffused into the air, wind or rain could carry it into populated areas and expose people. Pray that any wind will carry radiation out to sea rather than into populated areas. What's more, bitterly cold night-time temperatures could prove life-threatening for those who are trapped.
- Public transit systems in Tokyo and the surrounding areas were shut down for hours after the quake, with some people still stranded away from their families. Limited railway use has resumed. Pray for those who are stranded away from their loved ones at this difficult time.
- Millions of homes in northeastern Japan are without power, and over a million homes in Ibaraki prefecture are without fresh water supplies. Pray for the power plants and water facilities to be able to resume their work, and pray for those who do not have these essential supplies.
- Tens of thousands of people have been evacuated from their homes in the coastal areas and the area around the Fukushima nuclear power plants. Please pray for them, and all who are having to stay in public shelters.
- Relief workers are working around the clock to rescue survivors, but things are grim for coastal cities due to the continual bombardment of tsunamis. Pray for the relief workers, that God would grant safety and stamina.
- Pray for the Christians of Japan, that we would be able to mobilize relief efforts and provide for people's needs, both physical and spiritual.
Saturday, June 19, 2010
Being Effective at Reaching Japan for Christ #2 -- Follow Your Passions
Friday, May 28, 2010
Being Effective at Reaching Japan for Christ #1 -- Death by Meetings
Thursday, March 11, 2010
Reflections on IAM Encounter 10: Making Our Art an Expression of Love


Guest post by Julie Robertson (photo at right): 
Thursday, February 11, 2010
Reaching Japanese for Christ: Love, Listen & Learn
Guest Post by David Sedlacek, TEAM Japan Vice Chairman
1John 3:18 Dear children, let us not love with words or tongue but with actions and in truth.
Today, I'd like to share a "fable" from the book Cross-Cultural Servanthood by Duane Elmer.
A typhoon had temporarily stranded a monkey on an island. In a secure, protected place on the shore, while waiting for the raging waters to recede, he spotted a fish swimming against the current. It seemed obvious to the monkey that the fish was struggling and in need of assistance. Being of kind heart, the monkey resolved to help the fish.
A tree precariously dangled over the very spot where the fish seemed to be struggling. At considerable risk to himself, the monkey moved far out on a limb, reached down and snatched the fish from the threatening waters. Immediately scurrying back to the safety of his shelter, he carefully laid the fish on dry ground. For a few moments the fish showed excitement, but soon settled into a peaceful rest. Joy and satisfaction swelled inside the monkey. He had successfully helped another creature.
I encountered this story a few years ago, but recently it came to mind again when I was thinking about leadership and love. I believe we are called to this nation to lead and to love others. We "lead" others to Christ, and we lead worship services, and we lead Bible studies, and we lead our lives as a testimony to the grace of Jesus Christ. God has given us a love for the Japanese people, and it is out of love that we perform our various ministries.
But did the monkey love the fish? He had great intentions, but at the end of the story the fish is dead (re-read the story one more time if you didn't get it). Duane Elmer explains the moral of the fable like this: "The story does not tell us the degree of humility or arrogance the monkey possessed. But, then, that was not the real issue as far as the fish was concerned. The fish likely saw the arrogance of the monkey’s assumption that what was good for monkeys would also be good for fish. This arrogance, hidden from the monkey’s consciousness, far overshadowed his kindness in trying to help the fish."
The reason I was reflecting on this story the other day, and why it came to mind again today, is that I want to be a servant to the people of this nation, to the people of my church, to my teammates, and to my TEAM-mates. I came here to love and to lead and to serve. But if I am going to love or lead or serve, I need to listen. Listening is the one thing that the monkey neglected to do.
You cannot serve someone whom you do not understand, and you do not have compassion for someone whom you do not know. So we must get to work get to know one another. We've got to spend time listening to the people in our church and in our community, to understand them and to love them that they might know Jesus.
Elmer, Duane H. (2006). Cross-cultural servanthood: Serving the world in christlike humility. Downers Grove, IL: IVP Books.
Note: Elmer's book is an excellent guide to helping think this through in a cross-cultural setting. He outlines the pilgrimage we must take if we are to truly serve others. The journey starts with Openness ("the ability to welcome people into your presence and make them feel safe"), to Acceptance("communicating respect for others"), Trusting, Learning ("seeking information that changes you") Understanding, and then finally Serving ("you can't serve someone you don't understand"). Elmer presents each step of the journey as an essential building block to the next.
Note from Paul Nethercott:
Dr. Duane Elmer is currently a professor at Trinity Seminary in Deerfield, IL. In the 1980s my wife and I had the good fortune of having him as our adviser at Missionary Internship in MI. He was an exceptional mentor and teacher for both my wife and I because he believed in us, invested in us, and went out of his way to help us. He facilitated highly innovative (and effective) training that has made a big difference in our lives. In recent years I finally "got it" and have started teaching a lot like he taught us -- simulations, small groups, no tests, lots of activity, discussion, reflection, etc. One valuable statement he made to us is "without reflection there is no learning." Thanks Duane -- your help meant a lot to us.
Wednesday, January 20, 2010
Manga Messiah & Manga Metamorphosis Artist Interview
Saturday, December 26, 2009
Countenance Three by Makoto Fujimura - Free Download

Wednesday, December 16, 2009
Outreach: Small is often Better Than Big
When over two hundred people showed up for the Christmas outreach we were understandably excited. The combined membership of our two new churches in Kyushu was about ten (including the missionaries) so this was a big event for us. We rented a nice room in a local mall, had decorations, music, a gospel message, and everyone received bags of homemade goodies prepared by the church ladies. It seemed to have been a great success.
However, there were problems: the church ladies complained that it had been too much work; there was disappointment that no one had gotten saved; the event cost more than we could afford; it wore us out. I tried to follow up on the new contacts we made but when I called a few of them they clearly did not like the intrusion.
Several years later we were on staff with a new church in Yokosuka. At this church we established a “Gospel Live House.” The concept is from mainstream “Live Houses” popular in Japan which are venues with live music, food and drinks.
We held our “Gospel Live House” four times a year. It was easy to create a relaxed atmosphere in our church by moving out most of the chairs, adding some tables, and providing simple homemade snacks and drinks. We had a live performance and charged 500 yen per person.
The quality and type of music varied a lot. One time we had smooth jazz by skilled musicians. Another time an awful rock band from a local college performed. We never had preaching on the program. Usually, one of the performers would share a short testimony and most, but not all, of the music had gospel themes.
We had a lot of fun with our Gospel Live Houses and they were one of the reasons that we had a thriving church. This was effective outreach. Why did it work out so well?
Doable: The quarterly rhythm did not wear us out and gave us adequate time to prepare for the next one. We held it in the church and it did not require a big staff; the 500 yen per person cover charge paid most, if not all, expenses.
Consistent: People looked forward to the next Gospel Live House. They knew what to expect so they were able to relax and enjoy themselves.
Contextual: What we did and how we did it was appropriate for our church and for our community, it was a good “fit” for our situation. Almost any wholesome activity that a few people in your community are interested in can be a means of gathering people.
Relational: Rather than gathering a large crowd so we could preach at them (very few people like to be preached at and those that do are almost ALL in the church already) we tried to build relationships. The warm atmosphere made it possible to get to know individuals, to become friends and to let them know that we cared about them.
Enjoyable: Did I say it was a lot of fun? This was an important reason people kept coming back and why they brought their friends. We all enjoyed it.
Are big events bad? No, they have their place and can work well.
The good news is, small groups can effectively do outreach because intimate gatherings are often better for building relationships. The single most important factor is genuine love for people. If we don’t have that, we have nothing. And, how we do outreach is not nearly as important as caring, really caring about people which always involves sacrifice.
Friday, November 27, 2009
Reflections on "The Millennium Matrix" - a book by Rex Miller

It has been four years since my wife brought “The Millennium Matrix" home from one of her classes at the Robert Webber Institute For Worship Studies in Florida. This book is extremely valuable to me because it has helped me understand what is going on in the world, both now and in the past, from a nee perspective. Reading it has changed the way I think, no exaggeration.
Following is an updated review of “The Millennium Matrix that I wrote several years ago.
“We are at that very point in time when a 400-year-old age is dying and another is struggling to be born, a shifting of culture, science, society, and institutions enormously greater than the world has ever experienced.” (Dee Hock)
Have you wondered why some churches are ornate temple-like structures full of symbolic art while others look like a Wal-Mart with chairs? What about the different approaches to corporate worship - from ritualistic liturgical forms to highly produced performances with stage, lights, and state-of-the-art PA systems?
Rex Miller’s book The Millennium Matrix helped me understand why many churches in the US look like Wal-Marts with video screens. This book also contributed to my understanding the church and culture of Japan. The heart of The Millennium Matrix is a chart called The Complete Millennium Matrix” which is a framework that enables us to understand the past, the present, and the future from a new perspective.
Miller's main premise is, “when the primary means of storing and distributing information changes, our worldviews change.” In other words, the way we communicate has a profound impact on our worldview and lifestyle including how we conceptualize and express our Christianity.
Miller’s chart identifies four major methods of communication, each of which also denotes an epoch in world history:
1) Oral (from the ancient past through 1,500 AD)
2) Print (1,500 AD – 1950)
3) Broadcast (1950 – 2010)
4) Digital (2010---
Miller includes lists detailing the impact on culture of each of the dominant media. These lists are divided into a number of categories including “how we believe, how we see beauty, how we know, and how we work and trade."
Now, here is the exciting part. Using Miller’s chart we can see that for oral cultures visual art is an important means of remembering information. Rituals (liturgy) also help people remember so that is why the early church was liturgical and its buildings were full of visual art. For the illiterate masses, stained glass windows were their Bibles.
When printed literature became common, a major clash took place between the new print culture and the old oral one. Therefore, the Reformation was not only a break with the past theologically; it was also a giant conflict between the old oral culture and the new print one.
For several reasons the newly literate “print culture” believers got rid of almost all art. Besides the issue of Protestants rejecting art because it was Catholic, the new print culture no longer needed or appreciated it. Reflecting the print-based emphasis on linear/logical/rationalistic thinking, church architecture became plain, with few embellishments. Rituals were less important and church music became more complex because people could read it in printed books. For the new print culture, revelation was less mystical so both general and special revelation became an object of rationalistic study. Individuals rose in importance, laying the foundation for democracy and many new social institutions.
In the Fifties, the entrance of broadcast culture created another major clash, one that is still going on today. Churches started looking like TV studios with a stage, sound and lighting. The worship service became more of a celebration featuring bands, videos, and drama. This approach works great for large groups, so the era of the mega-church was born. Generally, the older print culture generation thought it was awful; the younger generation, the current baby boomers, mostly loved it.
Now, only fifty years after the beginning of the broadcast era we have an emerging digital generation that is far less interested in broadcast style churches. So, we find ourselves in the middle of yet another major transition.
Digital technology is driving dramatic changes worldwide. Via digital technology, we have merged text, sound, images, and data into one common “language.” Mass media is no longer the monolithic power it once was; personalized media gives individuals primary control over what they read, see, and hear. The iPod, Apple's iconic device for storing digital data, is a multi-million-dollar marketing success that is at the cutting edge of personalized media.
In Japan digital technology is changing the way people work, think, behave, and believe. This is putting tremendous stress on society and on the church in Japan. Large portions of the church have not yet adapted to broadcast culture and now we have a new paradigm to deal with. The challenges are immense and we don’t know what the new “emerging Church” in Japan is going to be like but it is going to be different.
There are signs, though, that digital era churches will have candles, incense, art of all kinds and liturgy as part of their worship -- in the US many already do. A return to mysticism, awe, and beauty along with an emphasis on authenticity is taking place. Worship services will be more interactive, less performance-oriented, and generally smaller. There will almost certainly be a growing trend towards house churches in Japan.
Robert Webber and many other thinkers are noting the similarities of the Emerging Church to churches of the past. Ironically, the Emerging Church is "looping back" actively reviving ancient practices unused for several centuries by Protestants.
According to Japan Campus Crusade for Christ staff member Yoshitaka Satoh, the current college kids are completely different from his generation; they want interaction, discussion, and don’t want long logical messages by the “Sensei.” He also reports that they do not like top-down command-and-control leadership. Significantly, these new characteristics of young Japanese are ones that Miller says are common to the new digital generation around the world.
If Miller is more or less right, if Mr. Satoh’s evaluation of college students is more or less accurate, we need to make huge adjustments to be effective at making disciples of younger Japanese. We will have to get rid of old stereotypes, accept new realities, and make changes in almost every area.
Many Japanese growing up in the new digital era will have great difficulty fitting into traditional church structures. Imagine the college students Satoh described attending a church where there is no interaction during the worship service, long analytical messages, and decisions are made from the top down. Many churches will probably not be able to adjust, and they will die.
This is one reason we need new churches and new missions in Japan. One large mission in Japan has, in effect, created a new mission structure by splitting from its’ Japanese denomination. This mission shifted to an exclusive focus on starting house churches (the Japanese denomination involved rejected this strategy).
Along with challenge, we have exciting new opportunities to use digital technology to build the church. Through connecting via the Internet, groups and individuals are collaborating as never before. The Internet is breaking down walls between denominations. Interactive media such as the CD “tracts” produced by Campus Crusade are reaching the digital generation. Potentialities with using digital technology to spread the gospel are innumerable and we have only begun to imagine what they are.
The new digital culture will change Japan but Japan will also change it, giving it characteristics that will make it unique. Those of us that work with Japanese need to be aware and be ready to respond with effective strategies and methods.
There are some weaknesses in Miller’s views. For one thing, he is probably off on his timing; it seems to me that the digital age will be established sooner than 2010. I also think that he is a too optimistic about the new digital era. Different it will be, no question about it. But, people will still have the same core problems as before.
Around the world there will be much conflict related to the digital revolution. Many will view the new digital culture, and the church that is emerging with it, with alarm and simply condemn it. If we understand the profound impact of media, we gain a new perspective and we can be constructive rather than reactionary.
Related Links:
http://www.millenniummatrix.com
Friday, November 20, 2009
Free for 24 hours – “The Last TV Evangelist: A Guide to the Media Revolution” by Phil Cook

Phil Cook author of "Branding Faith" has released a book called "The Last TV Evangelist." Phil consistently has valuable insights so I am recommending his new book -- even though I have not been able to read it yet.
For the next few hours you can download the entire book, free of charge. A hot link won't work so copy and paste the following web address: http://www.conversantlife.com/free/TLTVE.pdf
Friday, July 17, 2009
Article Featuring Ken Taylor
Recently, CAN founding member and leader of the Hallelujah Gospel Family network, Ken Taylor, was featured in a news story by ANS News. The article is called "How 'Sister Act' has inspired the formation of 30 Japanese Gospel Choirs run by a Filipino former night club entertainer who found Christ."
Thursday, July 09, 2009
The National Anthem of Japan
Below is some information not contained in the article. First is the lyrics of the song, second is the melody.
Official[9] | English | Poetic English |
Saturday, June 06, 2009
Innovation In The Arts: "Missional Art"

I have not had a face-to-face meeting with Jon -- we recently connected on the social networking site called facebook. But, Jon's parents, Lester and Priscilla Hirst are good friends and former colleagues in the same mission. I have a lot of respect for Les and Priscilla. They have been a great encouragement to me, and to many others that I know.
- A Film Showing that God is at Work in Japan
- "Bicycle" - A Film by Biola University & Studio Re:
- Missional Art - Lamp Post Graphic Novels
- Manga Messiah: Expanding Around the Globe II
Three Books Related to "Missional Art:"
Tuesday, June 02, 2009
Black Gospel Music in Japan ...and the questions that come with it
Greetings from a guest blogger.
I’ve been here only a week, so I’m still a little cautious when it comes to writing any new and interesting discoveries, happenings or insights. Instead I think it’s best to begin by sharing some of the questions I’m addressing as a researcher, visitor and ethnomusicology student. (For those who don’t know, I should probably mention that “ethnomusicology” is essentially the study of music in/as culture; the anthropology of music; the study of the music of the world; etc.)
To the questions:
- Now that black gospel music has been popular in Japan for around 15 years, has the genre established itself as a fully Japanese activity and not something that has been imported? How is this defined or characterized? What is uniquely and distinctively Japanese about the way black gospel music plays itself out here?
- What is drawing the Japanese to participate in these choirs?
- What are the goals, methods and vision of gospel choir leaders and directors?
- How are choirs established and how are they supported?
- As Jonathan Herring notes in another post on this blog, most of the participants are not Christians. For the number of choir members who have become Christians through participation in the choirs, what are the elements, methods or people God is using in this conversion?
- What lessons can be drawn from these gospel choirs that can help the local Japanese churches and their ministry to the community?
- Some work is being done to experiment with fusing black gospel music with wadaiko as well as hip-hop dance. What effects will this have on the genre, if any? How will the relationships between leadership and participants develop and spread?
- What’s next for black gospel music in Japan?
The purpose in sharing these is partly to preface any later posts on the subject, but also to help challenge your own thinking and take a moment to put on the hat of an ethnomusicologist/artist by taking a step back and asking similar questions. Sometimes when you take things that have become normal or routine and look at them with some outside eyes, new insights or epiphanies can emerge that will ultimately help refine your work or goals.
I’m looking forward to digging a little deeper with these questions and others over the next few weeks. More thoughts later!
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Note from Paul Nethecott:
It is really good to have a quality person like Jeff here for a few weeks working with me on an important project. His research is tied in with a film project we are producing under Studio Re:
The first part of this production is a mini-documentary that will explore the popularity of both Black Gospel and a genre indigenous to Japan called Wadaiko (Japanese style percussion troupe).
The second part is a Wadaiko/Black Gospel Music Video (WBG Music Video) that we will shoot on June 20, 2009 at a large hall in Tokyo. This will feature a large Japanese Black Gospel choir under the direction of Ken Taylor and 12 Wadaiko percussionists from a group called Matsuriza. As far as we know, this will be the first performance of Black Gospel and Wadaiko fusion. It could be the start of a new style of music. And, it could attract a lot of attention.
Why is Studio Re: producing a Music Video? This will be a visual demonstration of the fact that the Gospel is for Japan. It will show that the gospel does indeed "connect" with Japanese and with their culture. In a nation where virtually everyone views Christianity as a foreign religion, this is a radical idea. But, we aren't going to just talk about the fact that the gospel relates to Japanese culture, we are going to create a visual demonstration. Will it work?
The first time our Japanese bookkeeper saw the WBG teaser inserted below, she cried.
She couldn't even say exactly why she cried but it touched her on the emotional level. I took it as a very good sign. She did say something like "I had never thought about how Japanese culture could be part of my faith."
Related Posts:
Japanese Black Gospel Choir & Taiko Troupe in a Music Video?
Missions & Filmmaking Converge in Tokyo
A Film Showing that God is at Work in Japan
Friday, May 29, 2009
(Potential) Spiritual Bridges in Anime - Eden of the East
For those that read this series, I want to draw your attention to an anime that's currently airing on Fuji Television called Higashi no Eden (東のエデン), or Eden of the East. It is 11 episodes long (episode 8 just aired this week), to be followed by a theatrical movie later this year. I don't know, as of now, whether the movie will be a concise re-telling or the conclusion to the series. Time will tell.
The first thing to draw attention to is the staff behind this anime. It was animated by Production I.G., famous for their work on the Ghost in the Shell: Stand-Alone Complex series and the Moribito: Guardian of the Spirit series, and many key staff members from those previous projects are involved in this one too. Anyone who has seen either of the previous series will tell you that that's a good thing.
The second thing to draw attention to is the premise of the story. At first, it seems like an animated version of the Bourne trilogy of movies, but it quickly throws in some other elements that differentiate it. For example, unlike Jason Bourne, Takizawa Akira (the lead male, also with amnesia) wasn't an assasin; he was a messiah (small "m"). He discovers that he is one of 12 messiahs in the country of Japan. Each person has been hand-picked and given a simple mission: change/save Japan by any means necessary. In order to do this, they've been given a phone charged with 10,000,000,000 Yen and access to a mysterious woman known as "Juiz" (Portuguese for "judge"), who, for the right price, can even influence the Japanese prime minister.
I'll leave the rest of the story for you to discover should you decide to check this series out, but I wanted to bring it to your attention. Why? Because it's one of the most respected animation companies, comprised of staff members that have their own following, that is brainstorming ideas of possible ways to save the Japanese culture. I doubt they'll come up with any viable solutions, but it illustrates many things that people are thinking about right now. Already, we've seen one messiah who uses his money to create a haven for abandoned elderly people in need of medical treatment and another who thinks that if he can support enough people in becoming NEETs (Not in Education, Employment, or Training), he can force business tycoons to start changing their practices. It's interesting, and it's food for thought. So, if you like this kind of story, check it out. I'm sure it'll be a good way to start conversations, if nothing else.
Follow-up: As the series goes on, we are introduced to many NEETs and even a Hikikomori. Both groups are portrayed in an extremely positive light that highlights not what they are, but what they could become if they were just allowed to use their gifts. After watching the finale, I will unhesitatingly pronounce it the best anime of this season, and recommend it to anyone. We'll see about a Spiritual Bridges post, but as the end of the season is not the end of the story, I'm not sure I can write that post yet.
Wednesday, May 20, 2009
Bach Leads Japanese to Faith in Jesus Christ
Ms. Shikata, a Japanese woman we know well travels to Germany frequently, sings with a semi-professional choir that only sings Bach pieces, and, well, is just nuts about the guy.
Click on the following title to read the article: Where Bach was jailed, Asians Pay Homage
Tuesday, April 21, 2009
Wadaiko/Black Gospel Fusion in Tokyo
Wednesday, March 04, 2009
Mobile Phones: An Innovative Approach to Outreach in Japan
The Numbers
69 million Japanese people access the internet on their mobile phones. This is more than the number of Japanese PC internet users.
The average Japanese high school student uses her keitai for two hours a day (notice I say her, since on average girls use their keitai slightly more than boys). Yet the average students talks for less than 10 minutes a day, with the vast majority of that two hours being email and internet usage. This trend of using one's keitai primarily for email and internet, and not actual talking, is actually true of nearly all keitai users, not just students and young people.
Computer illiteracy is a growing problem among Japanese youth, as many of them are completely bypassing computer usage and using only their keitai for all electronic communication. This trend is only expected to increase in the coming years.
How it works (techno jargon)
Email on keitai
All Japanese keitai come with their own email address, usually ending in docomo.ne.jp, softbank.ne.jp, or ezweb.ne.jp, for the cases of NTT Docomo, Softbank, and AU, for example. You can send email from your keitai to someone else’s keitai or PC email address, or you can send email from your computer to a keitai the exact same way as sending email to another PC, with no extra steps required. Sending email is the primary method of using keitai in Japan, by far eclipsing actual talking.
Internet on keitai
All modern keitai are able to view the internet. Keitai internet websites are specially formatted to be viewed on small screens and slower data connections. Many of Japan's most popular websites actually receive more visitors on their keitai site than their PC site, reflecting the trend of moving away form PCs and towards mobile.
Blogging
A blog is an online journal that others can view. Japanese are the most prolific bloggers in the world, with some 37% of all blogs in the world being in Japanese, where as English comes in second at 36%. Both individuals as well as businesses in Japan use blogging as a way to connect with people. Since this is such an established medium for communication and most people are familiar with it, it is probably a great opportunity for the Christian community to connect with Japanese. Blogs in Japan can easily be both viewed as well as written from either a computer or a keitai.
QR Codes
A "QR Code" is a square-shaped barcode-like image you have probably seen on signs and handouts. A QR code represents an encoded block of text, usually containing a keitai website address and contact information. All Japanese keitai come with the ability to take a picture of these QR codes ("barcode scan" mode). Once the QR code is snapped by a keitai, the decoded website and/or contact info is displayed on one's keitai phone for easy access.
QR Code Flow
1) The QR code you would like to scan

2) Put your phone in barcode reader mode and snap the QR code

3) After successfully snapping the QR code, it shows up on your screen. You can now click
on the decoded website to visit it

4) The actual keitai website on the phone's browser

An Opportunity for Sharing
One of the phenomenon happening with internet usage in Japan is that since it is relatively anonymous, Japanese people are more open about sharing there than in real life. For example, on Facebook, America’s most popular social networking site, more than 90% of users use their real name and real picture on their profile. By contrast, on mixi, Japan’s most popular social networking site, less than 5% of users use their real name and real picture.
Therefore it is not hard to find Japanese people engaging in discussions on their blogs or internet forums that they would not do in real life, perhaps even more so than their Western counterparts. This means using the internet may be a key way to get Japanese to open up at the heart level, in different ways than might be possible in person.
Furthermore, since, unlike a computer, one's keitai is on one's person all the time, Japanese are able to engage in online sharing much more frequently than on the PC. As a result, one recent study found that Japanese people engage in the deepest online relationships using their mobile phones, and shallower online relationships using PCs. This would suggest that the keitai, as opposed to the PC, may be a good medium to get Japanese people to open up more deeply about spiritual and other issues.
Recommendations
The following are some concrete steps that you, or the tech person at your church or ministry, can use to get your mobile presence up and running quickly
• Create a mobile portal for your church. You don't need to create a brand new website from the ground up, rather you can sign up at one of the existing popular web portals (see below) and create your own profile and blog within minutes.
• Create a QR code for your mobile portal, and put in on your church flyer, business cards and posters. This way Japanese can easily access your church's contact info and mobile portal.
• Create a keitai mailing list, to send daily or weekly Bible verses, announcements, or other info, to your church members keitai.
| Resources | |
| http://qrcode.jp/ | Easily create your own QR code for free |
http://mixi.jp/ | Mixi - The most popular social networking site in Japan, with more than 16 million users. Create a community for your church, and join the existing Christian communities |
http://blog.fc2.com/ | FC2 is a popular blogging website in Japan, and unlike most other sites, has an English interface |
http://plaza.rakuten.co.jp/ | 楽天 (Rakuten), a popular blogging service with both PC and mobile interfaces |
http://ameblo.jp/ | Ameba, another very popular blogging service, also with good PC and mobile support |
About the Author
I (John Gibbs) am a missionary to Japan with WorldVenture, specializing in equipping the Japanese Christian community with mobile phone evangelism, discipleship and (online) community.
I typically employ nearly all of the strategies noted above in my advice and services to Japanese churches, in addition to constantly looking for better and more effective ways to encourage Japanese Christians and non-Christians to communicate online. For example, churches are usually equipped with a QR code for their Sunday handouts, event posters, and business cards. I also urge churches to start a blog on one of the above services. Additionally, I create a mobile website for each church or organization, and show them how to update it. A message board is always attached to the church's website, and while brainstorming with the pastor, we find ways to get people talking on the message board (i.e. daily Bible study reflections, prayer board, etc).
As for my personal background, I came to Japan in mid-2008, before which I was a software engineer in silicon valley for 7 years. I was motivated for missions by taking the Perspectives on the World Christian Movement course in the fall of 2007. I plan to stay in Japan for the long-term, bridging the gap between the gospel and nonbelievers using technology or any other means available.
I can be contacted at: john at worldventure dot net
